We've always stat that many start-ups fail because of a lack of market understanding. Launching a business without proving that the solution is what people want or need puts all innovation efforts at risk. However, corporates and other business organisations face the same threat when improving customer experiences, trying new business models, or developing new products.
We all know that business ideas must be validated. But how do we validate those business ideas? That's the tricky part. Discover these 3 handpicked podcasts about Business Idea Validation
When it comes to innovation, entrepreneurship, ventures, etc., there is too much theory out there: many books, guides, blogs and videos. Everyone has the secret recipe for innovation to succeed. However, most business ideas fail within the first year. So how can I make my business idea a profitable success?
If you're building a product or service, working on a business model, defining an innovation process or planning to do any of the above, there is something you need to fix first, your team. Discover what skills you must have in your innovation team
Innovation is hard, if not many people will be doing it daily. And even though there are tons of literature, workshops and tools regarding innovation, we’ve found 5 common pitfalls among teams pursing innovation
For this holiday season, the Cosmos Collective team created a list with the most exciting and complete books about innovation, validation and entrepreneurship.
90% of all start-ups fail within the first year after launching. The ‘fun’ fact is… they could have known beforehand.
It’s in your hands to get people to be honest with you. So let me introduce you to the Mom Test.
What if you could find out beforehand if your decision is a really good one?
Are you focusing on a problem that matters? Does the customer want the solution you are offering?
Talk to an expert!